Corda In Action: How Corda Reads Your Website Data
No, the process is not simple. But for you, it is! Corda begins with the website you feed into the platform. First, Corda scans the available web pages. But what’s more important than that is that Corda automatically lists the findings under major assessment criteria:
- The website and web pages
- Topic scanned
- Links exchanged
- Editorial
- Brand (360°)
Corda flags whether there is a “gap” in any area. Next, it marks which areas you should “watch” and, finally, which are already “strong” areas per the list.
| Gap = things limiting your net authority growth Watch = some things need attention Strong = the existing signals are good for your authority strategy |
How Corda Builds Your Authority Strategy Automatically?
Once you provide the website and provide Corda the setup information, the rest is automated.
To clarify, Corda builds the complete authority strategy, as discussed here, without a single manual intervention and automatically measures and compares every metric. Finally, it shortlists publishers too.
However, at Corda, we emphasize that you always have final control. That’s why you can also step in at this stage and select publishers manually, based on Corda’s suggestions.
Check the sequence that the automatic process follows:
1. Corda Develops The Baseline Of Your Website
The baseline clearly states what thesite have before the new strategy is launched. This makes the baseline a strong comparison point for tracking future development.
Here, note that Corda can also compare the future changes with the starting position (baseline) of your website.
2. Corda Finds The Primary Authority Gaps
Corda checks competitors’ website data. Then it compares the competitors’ USPs with your website’s. Now you need to know which areas Corda may track here. The following list is not all-inclusive but covers all the primary areas:
- Which topics are covered better by the competitors
- Pages that have better external signals
- Which publisher categories are covered by competitors
- Sites mentioning competitors but not your site or brand
- Major pages or content with no authority signals
| Key Note: Please understand that Corda’s goal is not to copy all the competitor links. In this regard, look for patterns Corda is best at finding, at least in this niche. Also, identify areas where competitors have covered more thoroughly. |
3. Corda Ranks All Gaps Based On Priority
After finding each gap, Corda suggests suitable actions. Now the specific action may vary. Examples include strengthening your target page, supporting an important topic, building authority for an under-supported page, or better balancing your link profile.
| Key Note: Every recommendation is for a particular website’s specific gap only. Corda does not repeat or shuffle one action for all the websites. |
4. AI Publisher Discovery Finds Suitable Opportunities
AI publisher discovery’s main goal is to evaluate potential publishers. But what are the evaluation parameters?
The main parameters are topical relevance, natural traffic, audience fit, and indexing. Corda also considers domain age, placement context, brand fit, and competitor relationships.
5. Campaign Builder Converts Your Strategy Into A Campaign
Here, Corda plans a structured campaign from handpicked actions. That’s the credibility of Corda’s campaign builder. The structured campaign connects the authority goal, the identified gaps, the right topic, recommended publishers, and a suitable placement mix.
The campaign also reflects the available budget and explains the reason behind every recommendation.
The best part is that you can always revisit it before Corda executes the plan. For instance, you can manually exclude any publisher, change a specific selection, or adjust your budget.
Here, Corda helps you to a great extent through automatic strategy creation. Therefore, you don’t have to do manual analysis. However, the final campaign decisions stay in your hands.
6. Corda Uses The Same Website Data During Tracking
At this stage, Corda constantly uses the baseline report and supporting signals to determine whether the campaign is addressing the major and original gaps.
Suppose you manually change the campaign direction slightly. After that, the AI will still track whether the campaign is tracking and closing the major gaps. That’s where the Live Authority Graph and your campaign reporting can help.
This creates a continuous process. At first, the data shapes the strategy. After that, the data and process shape the campaign and show what’s changing based on the plan.
