An authority campaign can underperform even when you complete the planned work. The campaign itself may not be the issue. Other possible reasons could be: Corda helps you diagnose the problem before changing the campaign. Measure → Diagnose → Adjust → Reassess 1. Check The Original Authority Gap Start with the reason the campaign was […]
A campaign isn’t successful just because placements were completed or new links were acquired. To ensure the campaign’s success, you need to ask a more critical question: Did the campaign address the authority gap it was created to solve? Corda measures campaign performance by connecting the original baseline, Authority Gap, campaign activity, and changes in […]
Corda treats publisher selection as a decision tied to a reason. Instead of collecting a list of websites, you decide which publisher types your authority profile needs, then work toward them through campaigns. A useful way to think about it: each publisher should answer a specific question. Why does this publisher fit this page, this […]
Competitor Analysis in Corda helps you understand why competitors hold an advantage. It is not meant to give you a list of links to copy. This tutorial explains how to use those findings across multiple campaigns, so that each campaign has a clear purpose and the insights stay useful as things change. Before you start: […]
A website can have strong overall authority and still have a weak page. This tutorial shows how to build a strategy around one Target Page: how to read what Corda finds, decide what that page actually needs, and turn that into a campaign. Who this is for: anyone with a Corda account who wants a […]
If your website serves more than one market, say, the US and the UK, or three regions across Europe, a single authority analysis won’t tell the full story. The competitors that matter in one market often aren’t the ones that matter in another. The publishers your audience trusts in Germany may be irrelevant in the […]
Finding authority gaps is only the beginning. A website can have several weaknesses at once. For instance, a target page may lack external support, miss important topics, or even have competitors with stronger publisher coverage. Often, brand signals may not clearly support the service you want to grow. The challenge is deciding “what to address […]
A strong authority strategy rarely comes from one campaign. As your website grows, you may need different campaigns for different goals, such as strengthening a product page or building visibility in a new market. You might also be targeting variable goals like supporting an important topic, improving publisher coverage, or increasing authority around a group […]
