How The Analysis Works
Here is how we have engineered Corda to perform:
1. Corda Creates A Baseline For Your Website
Before comparing competitors, Corda needs to understand your current position.
It reviews the website and the target page connected with the campaign. This may include available information about:
- Search visibility
- Ranking terms
- Referring domains
- Existing links
- Page strength
- Topic coverage
- Editorial suitability
- Brand signals
This becomes the comparison baseline.
Corda does not compare every competitor signal with your homepage alone. When a campaign focuses on a specific page, the analysis considers that page’s condition and the support it receives from the rest of the website.
2. Corda Finds Comparable Competitor Pages
A domain-level comparison can hide the reason a competitor performs well for a particular topic.
Corda therefore examines relevant competitor pages where that information is available. It checks how those pages are supported by their websites, including related content and external references.
This may reveal that a competitor does not have a stronger website overall. Its advantage may exist only around one page, service, or topic.
For example, your domain may have more referring websites, but a competitor may have more relevant links pointing directly to the page competing with yours. In that case, the page-level difference is more useful than the total domain numbers.
3. Corda Compares Topic Coverage
Corda reviews how completely each website covers the subject being analyzed.
It may identify:
- Important subtopics covered by competitors but missing from your website
- Related pages that support a competing page
- Competitors with clearer subject focus
- Topics where your website already has stronger coverage
- Areas where both websites provide similar information
More content does not automatically mean greater topical strength. Corda looks at relevance and connection. Ten loosely related pages may provide less support than three pages that clearly answer the main questions around a subject.
This comparison helps show whether the authority gap begins with content coverage or whether the website is already ready for external authority support.
4. Corda Reviews Competitor Links And Publishers
Corda uses competitor backlink analysis to understand how external websites support competing domains and pages.
The analysis may examine:
- Referring domains
- Publisher relevance
- Link destinations
- Placement context
- Repeated publisher categories
- Links shared by several competitors
- Publishers that support competitors but not your website
These findings help show the shape of a competitor’s backlink profile.
However, Corda does not treat every missing link as an opportunity. A website may link to a competitor because of a partnership, an old news event, a product listing, or another reason that does not apply to your business.
Corda considers the wider context before using a publisher as part of a recommendation.
5. Corda Checks Editorial And Brand Patterns
Links show where a competitor receives external support. Editorial and brand signals help explain the context of that support.
Corda may look for patterns such as:
- The topics used when publishers discuss the competitor
- The pages that receive editorial references
- The categories of publications providing coverage
- How consistently the competitor is connected with its main service
- Whether the coverage supports a product, topic, brand, or wider market position
This step helps separate a simple link difference from a broader authority advantage.
For example, a competitor may appear regularly in industry-specific articles. The key finding isn’t just that those articles contain links. It is that relevant publishers repeatedly connect the competitor with a particular area of expertise.
What You See After The Analysis
Corda turns the comparison into findings that can support a decision.
Depending on the available data, the results may show:
- Areas where your website is already stronger
- Topics where competitors have better support
- Important pages receiving too little authority
- Relevant publisher categories missing from your profile
- Competitor links that are not relevant to your campaign
- Website or content issues that should be addressed first
- Gaps that can be carried into campaign planning
The Authority Intelligence Score provides a combined view of your current position. The Website and Page, Topic, Links, Editorial, and Brand assessments explain it.
Use the explanation rather than treating the score as a target on its own.
From Competitor Findings To Campaign Actions
Corda connects useful competitor findings with other parts of the platform.
Authority Intelligence
Corda uses the comparison to explain which authority areas are strong, which need attention, and which gaps most closely connect to the campaign goal.
AI Publisher Discovery
When competitors receive relevant coverage from suitable publisher categories, Corda can use that information during publisher discovery.
Recommendations are still assessed using factors such as relevance, traffic quality, editorial standards, audience fit, and suitability for the target page. Corda does not recommend a publisher simply because it linked to a competitor.
Campaign Builder
Campaign Builder turns the selected opportunity into a structured plan. The competitor findings remain connected to the target page, topic, audience, market, publisher criteria, and campaign objective.
You can review, exclude, or replace recommendations before approving the campaign.
Live Authority Graph And Reporting
After the campaign begins, reporting can compare the later position with the starting assessment. This helps show whether the work addresses the original competitor gap, rather than reporting completed activity without context.
