What Happens After You Connect Your Website To Corda?

Connecting your website is the starting point, not the end of the setup.

Once your website is connected, Corda begins turning your existing authority signals into a clearer picture of where your brand stands, what your competitors are doing, and where your next opportunities may be.

For a first-time user, the experience can be understood as a sequence:

Connect Your Website

↓

Analyze Your Existing Authority

↓

Understand Your Competitors

↓

Identify Authority Gaps

↓

Discover Publisher Opportunities

↓

Review AI Recommendations

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Build Your Campaign

This page explains what happens at each stage and how to use the information Corda surfaces.

1. Corda Starts With Your Existing Website Data

After you connect your website, Corda uses it as the starting point for understanding your current authority landscape.

The first objective is to establish a baseline.

Corda can examine the publisher and backlink information associated with your brand and organize the available signals so you can see where your authority already exists.

Instead of starting with a blank publisher list, you start with information connected to your actual website.

What This Means In Practice

Imagine you connect: yourbrand.com

Corda can begin surfacing publishers associated with your existing backlink profile. For an individual publisher, you may see information such as:

These numbers are not meant to be interpreted independently.

For example, a publisher with a high DR may still be less relevant to your campaign than another publisher with stronger topical alignment. 

Corda gives you the supporting signals so you can evaluate the opportunity as a whole.

2. Your Existing Backlinks Become The Baseline

Your current backlink profile tells Corda something important:

Where has your brand already built authority?

This baseline helps distinguish between opportunities you have already covered and areas where there may be room to expand.

Consider a simple example. A fintech website may already have links from:

• Finance publications
• Banking websites
• Business publications

But relatively little publisher coverage around:

• Technology
• Startups
• Investment platforms

The important observation is not simply that the brand “needs more backlinks.”

The more useful observation is that its authority may be concentrated in some areas while other relevant areas remain underrepresented.

That becomes important when Corda moves into competitor analysis.

3. Corda Adds The Competitive Context

Your website data tells you where you are. Competitor data helps show what is happening around you.

Corda can use competitor analysis to identify relevant authority and publisher patterns around competing brands.

This helps answer questions such as:

1. Which publishers are competitors reaching?
2. Which authority signals appear repeatedly across competitors?
3. Where does your brand have less publisher coverage?
4. Which opportunities appear to be missing from your current profile?

A practical Example

Imagine that your website has strong backlinks from finance publications. You then compare that landscape with three competitors.

The competitor landscape shows repeated coverage from:

• Fintech publications
• Technology publications
• Startup publications

The opportunity is now more specific. So now, instead of “We need more links.”, you can begin thinking:

“We may need stronger authority across fintech, technology, and startup publications.”

Corda uses this context to move the workflow toward actionable opportunities.

4. Authority Gaps Start Taking Shape

The next stage is identifying where additional authority would help. An authority gap is not simply a difference in the number of backlinks.

It can reflect differences in publisher coverage, authority signals, topical presence, or competitive positioning.

Corda brings those differences into the wider workflow, so the next decision connects to the data that produced it.

The relationship looks like this

• Your existing authority
• Competitor authority
• Relevant publisher landscape → Potential authority gaps

These gaps become the basis for finding opportunities.

5. Corda Moves From Analysis To Opportunities

Once Corda has a clearer picture of the authority landscape, the workflow moves from: What do we have? To: Where could we build next?

This is where publisher opportunities become useful.

Rather than treating every available website as equally valuable, Corda helps focus the discovery process around the authority gaps and competitive signals already identified.

A publisher opportunity can then be evaluated using the information available in Corda, including:

1. DR
2. Traffic
3. DA
4. AS
5. Ranking Keywords
6. Domain Age
7. Indexed Pages
8. AI Score

The purpose is to give you enough context to understand the opportunity before deciding whether it belongs in the campaign.

6. AI Recommendations Help Narrow The Field

At this point, the number of possible opportunities can become difficult to manage manually.  Corda’s AI-recommended workflow helps narrow that decision.

Instead of starting with every available publisher, Corda can surface a more focused set of opportunities to review.

The workflow becomes:

Available opportunities

↓

Corda’s analysis

↓

AI Recommended opportunities

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Your review

This is an important distinction.

The recommendation is a starting point for decision-making, not a requirement to accept every suggested publisher.

See The Reason Before You Proceed

When using the AI-assisted path, Corda can surface information such as:

1. Budget
2. Link price
3. Recommendation rationale

This gives you context before the campaign is created.

Practical Demo

Suppose Corda recommends a publisher with:

• Estimated Link Price: $400
• Campaign Budget: $2,400

Rationale: Strong authority and relevant publisher coverage aligned with an identified competitive gap

You can now evaluate the opportunity using both the publisher information and the campaign context.

7. Your Campaign Takes Shape

Once you move beyond the initial analysis, Corda begins connecting the opportunity set to the campaign itself.

Depending on the workflow, campaign context can include details such as:

• Industry
• Niche
• Country / locale
• Publisher or PR partner

These details help establish the environment in which you should evaluate publisher opportunities.

For example, a campaign targeting the United States should use the appropriate country selection, including the standardized United States of America option.

Similarly, Corda can normalize niche inputs so that formatting remains consistent throughout the campaign experience.

8. Publisher And PR Partner Selection Changes The Workflow

Corda distinguishes between Publishers and PR partners. Selecting the relevant option changes the related campaign information shown in the interface.

This keeps the workflow aligned with the type of opportunity you are working on.

Practical demo

Select: Publisher

The workflow presents the information associated with publisher opportunities.

Switch to: PR partner

The related information changes to reflect the PR-oriented path. And this difference affects the campaign context rather than simply changing a label.

9. Discover Shows You Where You Can Build Next

Once your campaign context is established, you can move into Discover. This is where potential publisher opportunities become concrete campaign selections.

In the AI-assisted workflow, Corda can pre-select AI-recommended sites.

You can then review the selected opportunities and make changes. You are not locked into the recommendation. In fact, you can switch to manual selection and choose the publishers that you want to include.

A Simple Decision Flow

→ AI-recommended publishers

→ Review publisher data

→ Keep recommended opportunities

or

→ Change the selection

or

→ Switch to manual selection

This gives you the efficiency of an AI-assisted workflow without removing user control.

10. Understand The Opportunity Count

Corda presents the available inventory as the total number of linking opportunities. This provides a direct view of the opportunity pool instead of using an artificial denominator.

For example: 26 linking opportunities means there are 26 available opportunities represented in the current view.

It does not imply a fixed structure such as: 26 / 20 where the second number suggests a hard maximum. This makes the opportunity count easier to understand when reviewing the campaign.

11. Review The Opportunity Before Selecting It

At the Discover stage, the goal is not to select publishers based on one impressive metric.

Look at the complete picture.

A publisher may have: Strong DR but limited topical relevance. Another may have: Moderate DR but strong relevance to the exact authority gap you are trying to address.

Corda gives you multiple signals, so you can base the decision on more than a single authority metric.

Practical Demo

Consider two possible publishers:

Publisher A

DR: 78
Traffic: 90K
Strong general authority
Low topical relevance

Publisher B

DR: 64
Traffic: 75K
Strong topical relevance
High AI Score

The purpose of the interface is not to tell you that one number automatically wins. Instead, compare the available signals against the campaign’s purpose and choose accordingly.

12. Review, Adjust, And Create

Once you have reviewed the opportunities, the campaign moves toward creation.

By this stage, the campaign has been informed by several layers of information:

Website Analysis

→ Existing backlink data

→ Competitor analysis

→ Authority gaps

→ Publisher opportunities

→ AI recommendations

→ Campaign context

→ Publisher selection

The final campaign is therefore built from a chain of decisions rather than from a disconnected list of websites.

What Corda Has Done By This Point

By the time you reach campaign creation, Corda has helped answer several questions.

• Where are we now?

Your website and backlink analysis establish the baseline.

• What is happening around us?

Competitor analysis adds competitive context.

• Where are the gaps?

The combined analysis highlights areas where your authority may need further development.

• What can we pursue?

Publisher discovery turns those gaps into potential opportunities.

• What should we look at first?

AI recommendations help narrow the opportunity set.

• What should actually go into the campaign?

You review the opportunities and select them through the Discover workflow. That is the progression from website analysis to campaign creation.

What You See As You Move Through Corda

Corda is designed to guide you through the workflow rather than leave you to interpret every stage independently. A first-time user may encounter:

• Tutorial walkthroughs: These introduce important parts of the product as you move through the experience.
• Toast notifications: These surface relevant AI actions, checkpoints, and other workflow events.
• AI recommendations: These reduce manual sorting when evaluating publisher opportunities.

Together, these elements guide the journey from the first analysis through campaign creation.

The Complete Journey

The entire experience can be visualized as:

Connect Website

↓

Analyze Existing Backlinks

↓

Review Publisher Signals

↓

Analyze Competitors

↓

Identify Authority Gaps

↓

Discover Opportunities

↓

Use AI Recommendations

↓

Configure Campaign

↓

Review Publishers in Discover

↓

Select Opportunities

↓

Create Campaign

The key idea is that each stage builds on the previous one. Your website creates the baseline. Meanwhile, competitor analysis creates context. And authority gaps create direction.

At the same time, publisher discovery creates options. AI recommendations reduce the manual work. And the final selection turns those insights into a campaign.