Connecting your website is the starting point, not the end of the setup. Once your website is connected, Corda begins turning your existing authority signals into a clearer picture of where your brand stands, what your competitors are doing, and where your next opportunities may be. For a first-time user, the experience can be understood […]
Corda turns a complex authority-building process into a thoroughly guided workflow. You start with your website. Corda reviews the authority signals connected to your brand, puts them in context with your competitors, identifies relevant publisher opportunities, and helps you turn those opportunities into a campaign. This page walks through that process from the first screen […]
Building authority is not simply about getting more backlinks. The more useful question is where your next authority-building effort should go. A brand can have hundreds of referring domains and still have important gaps in its search presence. Some competitors may be earning visibility from publishers your brand has never reached. Others may have authority […]
The Campaign Starts With Your Website Corda first creates a clear view of the website’s current authority position. The Authority Intelligence assessment examines five connected areas: Website and Page, Topic, Links, Editorial, and Brand. These areas show whether the campaign has a solid foundation and where weaknesses may exist. For example, a domain may have […]
Competitor data is useful only when it helps you decide. A competitor may have more links, broader topic coverage, or stronger visibility for an important page. But those differences don’t automatically show what your campaign should include. Yet, you still need to know: Corda connects these steps. First, it compares your website with relevant competitors, […]
Finding a possible publisher is only the beginning for Corda. The next question is whether that publisher deserves a place in your campaign. Corda prioritizes link-building opportunities by comparing each option with the specific needs of your website and target page. It looks at the authority gap you are trying to close, the relevance of […]
Where Publisher Opportunities Come From Corda can identify potential publishers through several parts of its authority analysis. Competitor Publisher Gaps Corda reviews publishers that provide relevant coverage or links to competitors. A missing competitor link is not automatically added to your recommendations. Corda checks whether the publisher also fits your website, target page, market, and […]
How The Analysis Works Here is how we have engineered Corda to perform: 1. Corda Creates A Baseline For Your Website Before comparing competitors, Corda needs to understand your current position. It reviews the website and the target page connected with the campaign. This may include available information about: This becomes the comparison baseline. Corda […]
If you are still wondering how to build authority, start by assessing what’s pulling your website down. Maybe your website is suffering from poor website coverage. Or it has useful content but very few relevant external links. Sometimes, a website has a strong domain, but the service page remains weak. So, you cannot apply the […]
Corda In Action: How Corda Reads Your Website Data No, the process is not simple. But for you, it is! Corda begins with the website you feed into the platform. First, Corda scans the available web pages. But what’s more important than that is that Corda automatically lists the findings under major assessment criteria: Corda […]
