Corda can surface multiple publisher opportunities for your website. You do not need to select all of them.
Prioritize the opportunities that best fit your campaign goal, Target Page, industry, audience, market, and budget.
Corda uses relevance and potential value, along with publisher metrics, to surface opportunities. Your role is to review those recommendations and decide which ones belong in the campaign.
Where To Find Your Prioritized Opportunities
To review the publisher opportunities Corda has prioritized for your campaign:
- Log in to your Corda workspace.
- From the main dashboard, open Opportunities.
- Select the relevant website or workspace if prompted.
- Open the Prioritized Opportunities section.
- Review the recommended publisher opportunities available for your campaign.
This is where you can review the opportunities Corda has surfaced based on your campaign requirements before deciding which publishers to include.
Select an opportunity to review its available details and supporting signals. From there, you can decide whether to select, exclude, or replace the publisher before moving forward with your campaign.
Start With The Opportunity Fit
When reviewing an opportunity, don’t start with its DA, DR, or traffic. Start with:
Does This Publisher Make Sense For My Campaign?
Corda’s publisher matching considers factors such as your industry, audience, campaign goals, and quality requirements.
For example, if your campaign supports a page about business accounting software, a publisher covering finance, business, or entrepreneurship may be more relevant than a general publisher with a higher DR.
The metric gives you context. The campaign fit helps you decide.
1. Check The Publisher’s Relevance
Look at how closely the publisher relates to your campaign. Consider:
- Industry: Does the publisher cover your industry or a relevant adjacent topic?
- Topic: Can your campaign naturally fit the publisher’s content?
- Audience: Does the publisher reach the audience you want?
- Market: Does it fit your target country or region?
- Campaign goal: Does the opportunity support what you are trying to achieve?
A publisher does not need to match every factor perfectly. The key is to understand why the opportunity matters to your campaign.
2. Look At The Supporting Metrics
Once an opportunity passes the relevance check, use its metrics to compare it with other suitable opportunities.
Corda’s publisher workflow surfaces signals such as domain authority, traffic, relevance, and match information to help users compare opportunities.
Use these metrics to answer questions such as:
- Is the publisher established?
- Does it have meaningful traffic?
- How does its authority compare with other relevant opportunities?
- Does its overall profile make sense for the campaign?
Do not use one metric as the final filter. High DR does not automatically mean high campaign value.
3. Compare Similar Opportunities
You will often have several publishers that appear relevant. This is where prioritization matters.
Suppose Corda surfaces three publishers for a campaign:
| Publisher | Relevance | Authority | Traffic | Campaign fit |
| Publisher A | High | High | High | Strong |
| Publisher B | High | Medium | Medium | Strong |
| Publisher C | Low | Very High | High | Weak |
Publisher C may look attractive if you only compare metrics.
But if the campaign targets the topic and audience represented by A and B, A and B deserve closer consideration first.
The point is not to ignore authority or traffic. It is to interpret those signals after establishing relevance.
4. Check The Opportunity Against Your Budget
A publisher can be relevant and still not be the right choice for the current campaign.
Before selecting it, consider its placement cost against your available campaign budget.
For example, if you have a $500 campaign budget and several relevant opportunities are available, you may choose a mix of publishers rather than spending the entire budget on one expensive placement.
Prioritization helps you decide where the available budget should go, rather than simply adding more placements.
5. Look At The Campaign’s Overall Publisher Mix
Do not evaluate every opportunity in isolation. Look at the group you are building. Ask:
- Are the selected publishers relevant to the same campaign objective?
- Are they appropriate for the target audience?
- Do they cover the required market?
- Are you relying too heavily on one type of publisher?
- Does the total selection fit your budget?
A campaign with several individually strong publishers can still need adjustment if the overall selection does not match the campaign’s targeting.
6. Use Corda’s Recommendation, Then Review It
Corda can recommend publishers based on campaign fit. The product workflow helps you move from publisher discovery to campaign creation while keeping the final selection under your control.
In the campaign workflow, you can use Corda’s recommendations and then review the proposed publishers before proceeding.
You can:
- Select a suitable opportunity.
- Remove an opportunity that does not fit.
- Replace it with another publisher.
- Select publishers manually when you want more control.
This means Corda’s recommendation is a starting point for your decision, not an automatic commitment.
How To Decide Which Opportunities You Should “Prioritize”?
Use this order when reviewing a list of opportunities:
1. Campaign Fit
Does the publisher support the campaign objective?
2. Relevance
Does it fit the topic, industry, audience, and market?
3. Publisher Quality
Do its authority, traffic, and other available signals support the opportunity?
4. Cost
Does the placement fit your budget?
5. Campaign Mix
Does adding this publisher improve the overall campaign selection?
This gives you a practical way to narrow a large list without turning the process into a race between publisher metrics.
A Practical Example
Suppose Corda recommends these three publishers for a campaign targeting a page about financial planning software:
Publisher A
Strong finance relevance, good authority, $100 placement.
Publisher B
Strong business relevance, moderate authority, $60 placement.
Publisher C
High authority and traffic, but limited relevance to financial planning, $150 placement.
If your campaign has a $250 budget, you could evaluate A + B as a combined campaign selection rather than automatically choosing C because its authority and traffic are higher.
The decision comes from the relationship between relevance, publisher signals, cost, and the campaign objective.
When To Select, Remove, Or Replace An Opportunity
| Select it when: It clearly fits the campaign objective.The topic and audience are relevant.The market fits your targeting.Its publisher signals support the opportunity.The cost works for your campaign. | Remove it when: The publisher is not relevant to the campaign.The audience does not match.The market is wrong.The opportunity does not fit your campaign requirements.Its cost does not make sense for the available budget. | Replace it when: Another available publisher provides a better overall fit.You want to adjust your publisher mix.Your targeting or campaign requirements have changed. |
